Augmented & Virtual Reality (AR/VR)
Blending Realities, Creating New Worlds
Augmented and virtual reality technologies are reshaping how we experience the world—blending digital content with the physical environment to create immersive, interactive experiences. From gaming and training to healthcare and education, AR/VR is opening new frontiers in innovation and engagement.
The Rising Impact of AR/VR Technologies
In the U.S., the digital avatar market accounted for over 82% of the revenue share in 2023, indicating a significant shift towards personalized and immersive digital experiences. Additionally, the introduction of devices like the Apple Vision Pro in 2024 is expected to further accelerate the mainstream adoption of AR/VR technologies.
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